When I think back on the past years, I think of you, the chefs we sat down with. Sometimes literally, at the end of a long shift. Sometimes figuratively, during fittings, design sessions or meaningful conversations. What always strikes me is your openness and commitment. You showed us what works in the kitchen and what doesn’t. And through those conversations, Le Nouveau Chef became what it is today: a family.
It started with one simple challenge. To create a chef jacket that fits, really fits. From that moment on, we began listening. To chefs, to their needs, their sense of style, their rhythm in the kitchen. And we haven’t stopped listening since. No matter how much we’ve grown, everything still begins at the table. With attention. With a real conversation.
These 40 years are not just a celebration of our brand, but above all a celebration of everyone who wears it. A moment to reflect on the bond we’ve built together.
The ‘H’ on your shoulder is more than a logo. It’s a mark of recognition. Of pride. Of belonging. Whether you’ve been a chef for decades or are just starting out: when you wear Le Nouveau Chef, you become part of the story. And that story continues. Not because we say so, but because you keep inviting us to the table. To think along. To build. And to evolve.
For that, I’m deeply grateful. Here’s to the next chapters.
Paul van Luipen
CEO & Co-owner Le Nouveau Chef
